In the past decade or so, one fact has become evident ─ owning a website helps businesses grow and earn more money web design tips. Whether you own a company or you’re a business professional, simply getting a business or brand would fetch you some extra cash.
There is a catch to this. While getting a website might earn you some extra cash, there is the opportunity to earn even more ─ by optimizing the web design of your website.
Terrible web design on the other hand means terrible user experience, and as such, fewer chances of making sales. Therefore, you want to pay some attention to the design of your website.
Want to know how to use web design to your advantage and earn more money? Here are 8 web design tips to implement:
1. Have a Goal in Mind?
Here’s one mistake a lot of businesses make ─ they create websites simply to have a website. This is a strategic mistake you don’t want to make. And if you find that you have already made it, you want to remedy that FAST.
A website is just another tool to grow your business. But what’s the use of having a tool without knowing what to use it for?!
It’s not enough to just have a website, the website needs to have a purpose. Is it to help sell your business’s products and services, serve as an online portfolio, or simply provide your business with some much-needed online presence? Decide what the purpose of the website is, and you are already on the way to earning more.
2.Start With Some Planning
Now that you know exactly what you need your website for, it’s time to start planning out how the website would be structured.
Get your website’s framework ready and make it detailed. How many pages would you have in there, and what would those pages be? How would the pages be linked to one another? This is where the design part of web design starts.
Create a structure from your website that fits your goals, and you’d make that goal much easier to achieve.
3.Use Relevant Content
Content on any website should never be there just for content’s sake; if it’s on your website, it better has a very good reason to be there. This doesn’t hold true for just text either. From images to videos to links and even color, if it’s going to be on your website, it better be relevant.
When thinking of relevance, here are a few things to consider. Does the content help achieve the general goal of the website? Does it get the job done? If the answer is no, then you really should consider taking it out.
4.Leverage Content Importance
While every content on your website should be relevant, some are always bound to be more important than others. Some content is key to achieving one desirable effect or the other ─ getting readers to subscribe or make a purchase or follow another CTA.
Others validate your brand’s claim or increase the confidence of visitors in your brand ─ testimonials, product descriptions and why choose us sections. Others are… well, fillers.
You want to make sure the most vital content is getting the most attention. Filler contents are on your site for one reason only ─ to pull attention to those contents that really matter.
Here’s one mistake most non-professionals make ─ they forget to consider the brand identity of the business. You don’t want to make that mistake. A good-looking website is no good if it damages the brand identity of your business.
Your website needs to be consistent with your brand identity. It needs to make use of the same colors, text, visual elements, and it needs to use them the right way. From the kinds of images, you use ─ whether dark and moody or colorful and cheerful ─ to the tone of your text, to of course your colors, you want to make sure it all matches the business’s brand perfectly.
6.Stick to What Works
With so many websites out there, we often see many businesses try to stand out by doing something completely unique and out of the box with their website design. Don’t be one of these companies.
You may see typical design patterns on every website. Well, chances are, they are doing them because they work. You can keep those instead of using something uncertain.
7.Optimize for Mobile
It’s no news that users now favor mobile phones over computers when it comes to browsing the web. Therefore, you want your website designed to be mobile-friendly as well. If it is not, you would end up losing a good percentage of your customers, not because your site isn’t properly designed, but because it isn’t properly designed on the device they use to access the site the most ─ their mobile phones.
8.Get a Professional
Here’s the biggest tip of all. If you want to use web design to really bring in all that extra cash to your business, then you absolutely need to get a professional web designer. Only a professional truly knows all the tricks of the trade AND knows how to best implement them. Get yourself a professional web designer to help with designing your website, and you can rest assured you would get nothing short of premium quality.
So, here are the top 8 tips that will certainly help improve your website’s design and translate into more money for your business. Follow these tips and not only would your website start looking more attractive both to you and customers, but it would also convert more!